Hoarding Design

Effective design of hoarding around a property development provides a significant opportunity to market to those in the area.

Unlock the power of thoughtful hoarding design to elevate your property marketing. Our expert team crafts eye-catching hoardings that not only enhance your site presence but also captivate potential buyers. With strategic visuals and messaging, we turn ordinary barriers into compelling marketing assets, creating anticipation, boosting brand visibility and driving interest before your project is even complete. Let your property stand out from day one.

Our approach

Our approach to hoarding design for property marketing begins with aligning visuals and messaging to the project’s target audience and the development’s identity. We think effective hoarding should reflect the property’s unique qualities, such as luxury, innovation or community focus. We like to use high-quality graphics with a clear, appealing colour palette as it instantly captures attention. While large, readable text conveys key messages, like completion dates or special features.

The strategic use of imagery, like renderings of the final project, lifestyle scenes or local landmarks, fosters a sense of anticipation and community connection. We can incorporate QR codes or URLs to invite viewers to engage further by visiting the project’s website, for data-capture or to book a viewing. We feel that for maximum impact, the hoarding design should be updated regularly to reflect project milestones, keeping the content fresh and relevant.

By turning construction barriers into compelling marketing assets, effective hoarding design drives awareness and excitement, building momentum and engagement even before the development’s doors open.

What we do

We always start by establishing what the purpose of the hoarding is and who it is for. It could be to inform people about the project, drive people to a website, direct them to the marketing suite or just tidy up the construction site and make it look professional. We carry out a site survey to collect measurements and to understand the various viewing perspectives on the site of passers-by. We use our extensive experience to design options for hoarding that project the desired message to the target market and sit within the development’s brand guidelines. We manage the hoarding installation and our team get professional photographs that can be used across various marketing platforms.