BoConcept

BoConcept wanted to enhance the marketing outreach of their stunning build-to-rent furniture packages. They reached out to Box Partnership to help capture and curate a digital content collection to be used throughout their digital marketing. We were responsible for the creative direction of the project and for producing both still shots and digital marketing videos.

We captured high-quality photography and video of a furniture installation to showcase the brand’s craftsmanship and design. The shoot focused on details like fabric textures, using unique angles to highlight the way pieces interact within the space and to bring out the atmosphere the furniture creates. Using natural light and strategic framing, we wanted the visuals to reflect the brand’s aesthetic of elegant urban minimalism. While emphasising the quality and character of each piece. Dynamic video shots added depth and movement, making the installation feel tangible. These visuals created powerful marketing assets for our client, that appealed to their customers’ aspirations and style.